digital marketing in nepal

Backlink Research Strategy

Some Tools Used To Perform Backlink Research​​

As we know, backlinks are those links which drive traffic from another site to your website. Different SEO experts have their own backlink research strategy. There are many techniques that can be used in backlink building which is one of the factors determining your pages rank in google search results. Here, we will do a quick review of some popular free backlink research strategy.

MOZ Tool

The first tool we will talk about is Moz. It is a popular online website analysis tool which provides you with a quick overview of the analytical data of the site. It is essential for digital marketers to know different backlink research strategy.

Moz provides you with the analytical data of the website, however, all features are not free. It provides you with the domain authority level of the website determined by factors like age, services provided e.t.c. It also gives you information about linking domain along with inbound links and ranking keywords used.

People get confused between linking domain and inbound links. Inbound links are the total number of links that can follow to your website. Whereas, linking domain is the total number of websites linking to your own.

The same website can have a backlink to your site in multiple pages they count which as one linking domain. You can see the following example:

Then, there is a graphical representation of the domain linking that have connected and that they have lost. Lost domains mean the backlinks which don’t connect to your website.

They may have removed your backlinks, or the page containing the link may have deleted there can be many reasons for that. You should find the lost links along with the reason and fix it.

Afterwards, you can see a metrics data of your websites domain authority, page authority, and linking domain as shown below:

You can also view websites follow and no follow links information. Which will get you the correct vision of where to use do follow links and where to use no-follow links. It additionally provides you with the anchor text and linking domain DA.

Which will give you knowledge about the anchor text to being used. And also to choose a linking domain for your backlinks with high domain authority. Below is an illustrative image of Moz information:


Another popular backlink research strategy includes Majestic. It is also a very useful tool for marketers. In the first row, it presents you the trust flow and citation flow of the website. People take these terms as same but they differ.

Citation flow based on the number of links pointing towards your website whereas trust flow based on the authority of the site containing your backlink.

Further, it provides you with the number of external links, referring domain (linking domain), referring subnets with the historical data of highest numbers as shown below :

Below that you can find the information about crawled links, educational firms backlinks, government firms backlink, domain linking to government firms. Getting backlinks from educational and government websites can get you more benefits as they drive more traffic.

Majestic also offers you the feature to know the language used and sites language. Which means all the languages used in different pages of the website and the language of anchor text. It helps you to know which language to use that drives more traffic to your site.

Then there is a chart showing the history of backlinks used. It presents a daily review of external backlinks. We can know the websites driving more traffic and build backlinks on those websites.

Afterwards, Majestic provides you with information about external links and supplement links. External links refer to the links placed only once in a page and supplement links are those exceeding one links per page.

Now you will see the information about the referral links. Which will make you clear about how backlinks should be used for the betterment of your site.

At the end is the tables showing the use of anchor texts. You can view what anchor texts are being used along with the number of domain links containing it. It also presents you the information about either the anchor text does follow or no follow backlinks.



The last tool we are discussing is Semrush. It is one of the most popular tools used for domain analytics. Semrush provides you with mostly every data you will need and also allows you pro features for full access over Semrush services.

At first, we can see a table with an overview of all the organic searches, paid searches, total backlinks and displaying advertisement. Organic search refers to that traffic driven without paid services. There is also pie-chart and graph showing the use of both paid and organic keywords. We can look at the picture below :


As we scroll down we can find the information of the top organic keywords used. You can choose the keywords which can be of great benefit to your content. You can also know the main organic competitors you will need to surpass in order to rank well. Below is a image of an example:

Then there is a chart showing branded and non-branded search. Branded search refers to the search including the name of your firm or organization directly whereas non-branded search are those that relate to your products or services but doesn’t include your company’s name.  

Further, we can see a chart listing of top paid keywords and competitors.

Then there is a section for sample ads. You can view those ads to gain information about how to design your own. You can take reference from big firms and make a strategy to quickly increase your traffic.

We now reach to backlinks information. It provides you the list of top websites from where most traffic is incoming. You can go to those sites and provide your backlinks for your sites improvement. You can build your own backlink research strategy using the data.

Now there is a list of all the top anchor tags used. Which will further increase your knowledge about what type of anchors bring more audience.

And then there is a list of referring domains, indexed page, latest publisher and landing page. Referring domains mean the domains containing your backlinks. Indexed page reffers to those pages that have been added in google search results.

Publishers are those sites which publish your site’s backlink on theirs. And landing page are those page where an audience arrive when they follow a backlink.

In the end, we can find a bunch of sample text and image ads. You can research and analyze others strategy for making your own custom ads which will eventually help your site’s reputation

Mentioned above are only some of the backlink research strategy. You can research the methods and strategy others are using with these tools which will help your websites get more audience.


Write a Comment

Your email address will not be published. Required fields are marked *